A new social media campaign #ThisisDubai run by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) to boost tourism concluded successfully.
Dubai Tourism partnered with short-form mobile video application, TikTok and invited entries from GCC storytellers asking them to share TikTok stories on what they think makes the city unique to them by highlighting their favourite Dubai experiences.
The campaign received an overwhelming response of over 30 million video views on the campaign page. A total of 9,800 videos were created showing users enjoying ‘Only In Dubai’ experiences with the campaign’s themed music in the background.
To wrap up the campaign, the Dubai Tourism team has a task at their hand to choose two deserving winning entries, and winners will win a two-night stay at Kempinski Mall of the Emirates, shopping vouchers from Mall of the Emirates and tickets to experience the incredible La Perle by Dragone show.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “In an age where shareable bite-sized content is the new social currency, Dubai Tourism makes it a priority to ensure we diversify our channels beyond traditional mediums to reach our target segment, using programming that is most appealing to them.”