Dubai’s Department of Tourism and Commerce Marketing (DTCM) popular tourist campaign “BeMyGuest”, with Bollywood star Shah Rukh Khan as its brand ambassador, has garnered quite a lot popularity since its launch in December 2016.
In its third year, the campaign launched a social media competition offering winners the opportunity to experience many iconic attractions, entertainment and exceptional ‘Only in Dubai’ experiences along with a companion this summer for free.
Participants were required to help the Bollywood star in solving clues around the city in a mysterious, six-part mini-series.
Who does not want a free return trip to Dubai?
Over 8,000 people across the globe participated in the competition, out of which 20 lucky contestants from India, the UK, the USA and across the GCC won their very own Dubai adventure, with a prize package including two return tickets on Emirates Airlines, a three-night stay at Sofitel Dubai Downtown, and two passes for the IMG Worlds of Adventure.
One lucky grand prize winner, Anita Ghonge from India, won the bumper reward with two Emirates Airlines business-class flights, four nights at the Sofitel Dubai Downtown and VIP entrance to the IMG Worlds of Adventure Park.
Excited about the chance to take her daughter on this luxurious trip to Dubai, she said, “This prize means a lot to my family – it’s very special for us and this is the first time my daughter will get to see how beautiful Dubai is. I am very grateful to Visit Dubai for this wonderful opportunity.”
Summer tourists can now visit the newly launched Coca-Cola Arena that will host local and global acts from motocross and boxing to international acts and comedy shows.
Another experience in store for the #BeMyGuest campaign winners is the Dubai Summer Surprises (DSS), which returns for its 22nd edition in June for six weeks from 21 June to 3 August.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “The summer season in Dubai supports the city’s priority agenda to always offer something new, unique and world-class to global travellers. Through campaigns like #BeMyGuest and our long-standing collaborations with global icons such as Shah Rukh Khan, we have been able to attract a diverse audience to Dubai, showcasing both hallmark offerings as well as the hidden gems that make the city so unique.”