Dubai is giving summer visitors a warm, and delicious, welcome. As part of the ongoing #DubaiDestinations campaign, Brand Dubai has partnered with Dubai Airports to surprise arriving passengers at Terminal 3 of Dubai International Airport (DXB) with soft-serve ice cream.
The initiative features ice cream trucks by KUHP, a local business supported under Brand Dubai's ‘Proudly from Dubai’ programme. Stationed near the arrivals area, the trucks are serving high-quality ice creams and drinks, offering travellers a refreshing start to their Dubai experience.
With the city preparing for an influx of tourists during the summer holidays, the gesture is part of broader efforts to enhance the arrival experience at DXB and showcase Dubai’s vibrant, family-friendly spirit.
This creative campaign not only highlights Dubai’s signature hospitality but also supports local entrepreneurs.
