Fashion gets easier on the pocket in Dubai. After the announcement of discount store Hema coming to, Dubai has opened its doors to affordable French brand Kiabi. The brand, operated in partnership with Al-Futtaim has opened stores at Ibn Batutta Mall and Dubai Festival City, which will lead to further store openings as well as e-commerce activity.
Kiabi is widely known across Europe with a presence in France, Spain, Italy, Belgium, Portugal, Malta, Poland and Russia, and is now also successfully operating in Morocco, Tunisia, Algeria and Saudi Arabia where it first entered the Middle East in 2015.
“Dubai is a strategic market for our brand and we are delighted to have Al-Futtaim as a partner to help drive and support our development here. We feel there’s a perfect match between customers’ hopes and expectations and KIABI’s unique model – though innovative collections designed in France, both affordable and great value-for-money, a true customer-friendly attitude and a ‘think global, act local’ approach,” says Florence Leclerc, chief international franchise & partnership officer.
“We are pleased to welcome KIABI to the UAE and we look forward to a long-lasting, mutually beneficial relationship with the brand and our customers. Together, we are delighted to offer something truly unique, combining the very best in French fashion for the whole family at exceptional affordable prices,” adds Paul Delaoutre, president – retail, Al Futtaim.