La Mer South will be redeveloped and named J1 Beach.
Announced by Merex, an asset management firm, the redevelopment will see the addition of three new experiences, Gigi Rigolatto, Baoli and Sirene Beach by Gaia, as well as ten restaurants to dine at.
The beach resort will feature stunning views of the sea and will offer ease of connectivity for visitors through valet services, green pathways and golf cart shuttles.
All the restaurants will be completely licenced.
Gigi Rigolatto is set to offer guests an Italian menu, an interior restaurant, two exterior terraces, a garden, a bar, a swimming pool, a kid's circus, a wellness area and direct access to the beach.
Gaia, the home-grown concept, will bring Greek-Mediterranean to Dubai. With spaces to unwind and entertainment, it will be a big hit among visitors and residents.
Baoli, with branches in Miami, US and Cannes, will offer a luxury experience serving Japanese food.
The redevelopment is set to be completed by the end of 2023.