As part of the World’s Coolest Winter campaign, a humanitarian initiative called Warm Winter has been launched.
The aim of the initiative is to support over 100,000 refugees and families in need in Africa and the Arab world.
The initiative is in partnership with the Mohammed bin Rashid Al Maktoum Global Initiative (MBRGI) and Galaxy Racer, a Dubai-based lifestyle organisation specialising in esports, gaming and lifestyle and also handle AboFlah, a gaming content creator's presence and activations.
With the Warm Winter campaign, over Dhs 36 million (USD 10 million) will be raised to provide food, winter clothing, blankets, mattresses and critical aid to help individuals in preparation for the harsh winter conditions.
Till the funds are raised, AboFlah will live in a glass room in Downtown Dubai and it will be live-streamed on YouTube, to help raise awareness and motivate individuals to donate.
Individuals from around the globe can donate on the MBRGI website.