His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has launched the world's coolest campaign.
The second edition of the campaign will encourage citizens and residents to explore the hidden gems in the UAE.
The campaign will highlight all of the UAE's tourism and recreational attractions and stunning landscapes.
During December 2021 to January 2022, residents and tourists are enoucraged to explore all the offers available during the winter season, and individuals are also encouraged to explore and share their adventures via social media.
Adventures including hiking, sandboarding, deep-sea diving, safari trips, paragliding, rock climbing and more will be offered.