Talabat Rider's Helmets To Be Used As An Art Canvas

Supplied

Dubai Culture and Arts Authority (Dubai Culture) along with talabat have launched the #CreativeCravings initiative.

The initiative will commission six artists to put their unique spin on helmets of talabat riders.

The helmets of talabat riders were chosen as the canvas in an effort to highlight the massive role the riders play in delivering.

Sonia Lekhal, Chief Marketing Officer at talabat said, "We are proud to expand our long-standing relationship with Dubai Culture through this collaboration aimed at enhancing the art scene in our innovative, two-storey talabat kitchen. We selected rider helmets as a canvas for this creative initiative to reflect our appreciation for our rider's hard work and dedication - they are our backbone."

The initiative will feature one artist a month at the Expo 2020 talabat kitchen with the first artist, Evgenia Silvina, a UAE based artist with Russian origins, painting the first helmet.

For more information, visit the Dubai Culture Instagram page.

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