Launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, the initiative challenges participants to complete 30 minutes of daily exercise for 30 consecutive days under the banner 'What's Your 30x30?'.
The milestone season brings back four major free public mass-participation events on iconic routes:
- Dubai Ride presented by DP World: 1 November
- Dubai Stand-Up Paddle presented by RTA at Hatta Dam: 7–8 November
- Dubai Run along Sheikh Zayed Road: 22 November
- Dubai Yoga presented by MHERO: 29 November
In addition, three dedicated 30x30 Fitness Villages at Kite Beach, Zabeel Park, and Al Warqa'a Park alongside more than 23 community fitness hubs will host free group workouts throughout the month. International sporting events, including the Emaar Dubai Premier Padel P1 and the DP World Tour Championship, will also run alongside community sessions.
Residents and visitors of all fitness levels can register for free at Dubai Fitness Challenge.