Dubai's Roads and Transport Authority (RTA) and international digital payments leader Visa, will partner to find solutions to improve NOL customer experience and to make strides towards creating a cashless economy.
The two entities will share practices as well as experiences to hold studies to identify customer pain points and to design optimal solutions.
Held in two phases, the first will assess futuristic digital payment opportunities in transport that will help enable a cashless economy.
The second phase will see the RTA participate in workshops and programs held by Visa, to help improve the payment experience in transport as a part of their global initiative.
The RTA has also introduced NOL Pay, which will allow users to use their NOL cards to make payments at over 13,000 retail outlets across the UAE including public parks, museums and more all through their mobile phones.
Shahebaz Khan, Visa’s General Manager for UAE said, “We are delighted to partner with RTA on identifying strategies and solutions to bring commuters more payment options, including using their contactless-enabled Visa card to pay for transport. We have seen a significant increase in consumer preference for digital payments, especially contactless, amid COVID-19 and contactless ticketing solutions will help transform passenger experience and make Dubai more connected. The consumer study will be useful in identifying consumer needs that will help us develop the right digital payment products for commuters."