The '100 Million Meals' campaign is organising 'The Most Noble Numbers' charity auction which will sell special car plate numbers and mobile numbers.
The auction will be held on Saturday, 1 May at Hilton Dubai Al Habtoor City.
The money raised at the auction will help provide food for individuals and families in need in over 30 countries around the world for Ramadan.
Single-digit and double-digit car number plates including some like U31, T38, and E51 will be up for auction.
Also up for sale are special mobile numbers like 056 999 9999, 056 999 9993, 054 999 9993, and 056 555 5556.
The campaign has already achieved its target and the additional resources will help provide food on a larger scale.
Abdullah Matar Al Mannai, Chairman and Managing Director of Emirates Auction said, "His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is a philanthropic leader in the region. He inspired us to open the doors of kindness and empower different segments of society during the Holy month of Ramadan. Raising funds for the ‘100 Million Meals’ campaign is the least we can offer in gratitude to our nation and its leadership that instilled in their people a love for giving, positioning the UAE among the most generous countries in the world. Our support for the campaign is also in line with the company’s commitment to corporate social responsibility and humanitarian responsibility to support those in need."