UAE Food Bank has launched a campaign to distribute 50,000 meals and food parcels to individuals and families in need during Ramadan.
The campaign is under the directives of Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Chairperson of the Board of Trustees of UAE Food Bank.
The initiative will use an app called 'Nefsy', through which individuals and families can order meals.
Dubai Municipality and the Department of Islamic Affairs and Charitable Activities Department in Dubai have partnered to assist in the campaign.
The campaign also aims to break a Guinness World Record by donating 50,000 meals to those in need within five hours.
UAE Food Bank will distribute meals and food parcels with all the essential items. Dubai Municipality will oversee the collection and storage of food with the Department of Islamic Affairs and Charitable Activities Department distributing the meals.
Her Highness Sheikha Hind said, "The UAE places the highest priority on the values of giving and tolerance. H.H. Sheikh Mohammed bin Rashid Al Maktoum’s commitment to help those in need and inspire hope has set an example for all of us to seek opportunities to provide aid to disadvantaged people. The campaign provides an opportunity for both citizens and residents to actively partner in an initiative that upholds the UAE’s spirit of philanthropy while also supporting the National Food Security Strategy’s goal of reducing food wastage and redistributing surplus food."