Coffee experts are set to descend on Dubai for World of Coffee Dubai 2024, a major event in the coffee industry. Hosted by DXB Live, the event is happening from 21 to 23 January 2024. The 3-day event includes the Roaster Village, the Cupping Room, and the Brew Bar, offering various programs. Moreover, there will be dedicated spaces focusing on promoting sustainability in the industry.
Also, in 2024, the event will feature two large theatres to welcome more attendees for discussions and free workshops. One theatre will focus on specialised coffee association talks, while the other will hold open sessions with global experts discussing the latest trends, innovations, and products in the coffee world.
Different Pavilions At World Of Coffee
The Roasting Village, Cupping Room, and Brew Bar pavilions are getting bigger to accommodate more participants. The Roasters Village will be a major attraction, showcasing coffee-making machines and water sources. Businesses involved will serve coffee and showcase their coffee beans.
At the Cupping Room, visitors can sample and compare various types of coffee to judge their quality. Each company will offer hour-long sessions for buyers and the public to taste and compare different coffees.
At the Brew Bar, two large platforms can host 12 businesses. Each enterprise can use the platform for three hours to conduct various coffee-tasting sessions. Customers can move around to try different coffees and watch baristas craft creative drinks.
Location, Timing And Pricing
World of Coffee Dubai will take place at Za’abeel Halls 4,5 and 6 in Dubai World Trade Centre from 9am to 5pm. Single-day pass for the event start from Dhs 80 and 3-day pass from Dhs 220. You can register for the event as a visitor on World Of Coffee's website.