Digital Dubai Introduces Virtual Emirati Family Characters

Dubai Media Office

Digital Dubai has launched the first-ever artifical intelligence (AI)-powered 'Emirati Family', a set of virtual characters created to share government messages in a friendly, interactive way.

The first member of the family, a cheerful young girl, made her debut in a short video on social media. Dressed in traditional Emirati clothing with a modern touch, she invites viewers to vote for her name and to choose from Dubai, Mira, or Latifa.

Soon, she’ll be joined by her virtual father, mother, and brother, forming a complete AI-powered household that will appear in videos and educational campaigns to explain Dubai’s digital initiatives in a light, relatable style.

This playful approach combines technology with culture, using AI to bring useful information to life in a way that speaks to every generation, in every language, across Dubai’s diverse community.

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