Dubai’s Roads and Transport Authority (RTA) has launched multiple campaigns to safeguard residents.
Titled 'Because Your Life is Precious, Cross Safely', the campaign is aimed at pedestrian safety and targets motorists, workers and students.
The campaign will have messages on how pedestrians should cross roads and comply with traffic safety rules when boarding or leaving vehicles.
The messages will be broadcast on radios, outdoor signage and social media as well as events at workplaces and accommodations of workers.
Awareness leaflets will also be distributed in public parking areas.
Maitha bin Adai, CEO of Traffic and Roads Agency at RTA said, “The campaign aims to reduce the number of traffic-related fatalities and injuries and improve the traffic safety indicators in Dubai. It constitutes part of the targets of the Dubai traffic safety strategy upon which awareness programmes oriented to community members are planned. Pedestrian safety is a priority for the awareness efforts of several stakeholders across the UAE. As such, this campaign targets a wide spectrum of community segments such as workers, motorists and students.”