Dubai Summer Surprises (DSS) has returned, lighting up the city with vibrant energy, unbeatable deals and world-class entertainment. Running until the end of August, this much-anticipated annual festival has something for everyone, whether you're a foodie, a fashion enthusiast, or simply looking to make the most of the summer season.
DSS was first launched in 1998 by Dubai Festivals and Retail Establishment as a way to boost tourism and retail during the typically quieter summer season. Over time, it has become a cornerstone of Dubai's growth and its reputation as a year-round tourist destination.
July promises to be one of the most exciting months on the DSS calendar, packed with events, shopping offers, and dining experiences that make summer in Dubai truly unforgettable.
What You Can Expect
July is bursting with activities, kicking off with Dubai Summer Restaurant Week from 4 to 13 July. This culinary celebration invites diners to explore specially curated two and three-course menus at some of the city’s top restaurants, all at pocket-friendly prices. It's the perfect excuse to discover new flavours and revisit old favourites in a city known for its diverse dining scene.
For shoppers, July is a treasure trove of bargains. With citywide sales offering up to 90% off across thousands of brands, you will see malls buzzing with flash sales, exclusive promotions and daily surprises. Participating venues include Mercato Mall, all Majid Al Futtaim malls including Mall of the Emirates, along with Dubai Festival City Mall and more. Retail therapy doesn’t get better, or more rewarding, than this.
Adding to the excitement are the much-loved DSS raffles. Every shopping trip could turn into a life-changing moment, with prizes ranging from luxury cars to gold and shopping vouchers. Simply shop at participating outlets, and you’re in the running.
Entertainment takes centre stage as well, with DSS Entertainer returning with 7,500 buy-one-get-one-free offers across a selection of hotels, dining spots, gyms, spas, and attractions for Dhs 195 at destinations like Wild Wadi Water Park, Motiongate Dubai and more.
Don't miss major shows and events, including Beat the Heat concert series at the Dubai World Trade Centre (DWTC) from 4 to 13 July, Adonis at Dubai Opera on 3 July, TJ Monterde at Coca-Cola Arena on 13 July and Shreya Ghoshal at DWTC on 19 July, among others. Families can also enjoy interactive shows, pop-up attractions, and visits from DSS mascots Modesh and Dana at malls across the city, keeping the little ones just as engaged as the grown-ups.
With so much happening throughout the month, DSS in July is a celebration not to be missed.