Dubai is taking another bold step in shaping the future of the global sports and entertainment industry with the launch of the International Sports and Entertainment Free Zone (ISEZA) cluster. This will be the UAE’s first dedicated Free Zone cluster focusing exclusively on businesses operating in sports management, talent representation, broadcasting, e-sports, AI-driven sports tech and fan engagement.
ISEZA will provide a unified platform for licencing, corporate support and industry collaboration for businesses in the sports and entertainment sector. It is expected to serve as a home for sports leagues, franchises, talent agencies, influencers and media professionals. ISEZA will be based at One Central, next to Dubai's Museum of the Future.
Dubai’s sports industry already contributes USD 2.5 billion annually to the economy, and ISEZA is expected to further accelerate investment in both traditional and emerging sports markets.This new designated cluster for sports and entertainment within the Free Zone, the first of its kind in UAE, will strengthen Dubai’s position as a premier sports and entertainment hub.