Lego enthusiasts worldwide, brace yourselves for a groundbreaking announcement! Lagardere Travel Retail, in collaboration with Lego Travel Retail, has officially inaugurated the world's largest Lego store within Dubai International Airport (DXB). Nestled at the B Gates in Terminal 3, this expansive Lego store spans an impressive 190sqm, showcasing cutting-edge store design and retail experiences.
The store's architectural marvel mimics colossal Lego bricks, offering interactive zones designed to ignite creativity and engagement among visitors. This distinctive design transforms the space into an environment for fun, creativity, and play, encouraging customers to explore the limitless possibilities of the Lego universe.
Upon entering the store, customers are greeted by an engaging experience, the Minifigure Scanner. This interactive feature allows customers to scan their hands, instantly bringing to life a Lego Minifigure on the screen. The store caters to all age groups, featuring a curated selection of iconic and latest Lego sets, including beloved collections and impressive models displayed throughout the space.
Eugene Barry, Executive Vice President of Commercial at Dubai Airports, expressed his enthusiasm about this latest addition to DXB's entertainment offerings, emphasising the commitment to enhancing the airport experience. The collaboration between Lagardère Travel Retail and Lego Travel Retail reflects a bold approach to meeting changing consumer expectations through creative partnerships and experiences.
The Lego team exhibited their expertise by crafting captivating installations within the store. Notable features include a mosaic wall depicting the iconic Dubai skyline, a testament to 134 hours of craftsmanship utilising 33,219 bricks and weighing 62kgs. Complementing this, the store showcases a 3D Lego pilot, towering over 190cm, intricately constructed over 180 hours using 45,033 bricks and weighing 134kgs. Together, these awe-inspiring installations serve as the perfect photo backdrop for travellers, contributing to the overall immersive experience.
The world's largest Lego store at DXB sets a new standard in airport retail, blending the joy of Lego with a unique and interactive shopping environment, offering travellers an unforgettable experience within the bustling confines of the airport.