Pink Caravan Ride - A Breast Cancer Awareness Initiative

Pink Caravan Ride is a breast cancer awareness initiative under Friends of Cancer Patients (FOCP), a UAE civil society organisation established in 1999.

Pink Caravan Ride was founded in 2011 under the patronage of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Founder and Royal Patron of FOCP, International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC), International Ambassador for Childhood Cancer for UICC and wife of His Highness the Ruler of Sharjah. The initiative has offered more than 64,000 free clinical examinations since its inception including 18,630 mammograms and 2,945 ultrasounds.

The initiative has already offered cancer awareness sessions and free check-ups through 11 awareness activations that were provided using different Pink Caravan services between April and September across several emirates this year. Screenings have been conducted for employees of different entities such as Sharjah Directorate of Human Resources, Chalhoub Group, RAK Courts Department and RAK Women’s Jail.

Dr Sawsan Al Madhi, Director General of FOCP and Head of the Pink Caravan Ride Medical and Awareness Committee says, "In the past nine years, Pink Caravan has been able to detect more than 73 positive cases after delivering over 64,000 free clinical examinations across all seven emirates. Many of the patients we support have fought and conquered the disease, and are living a healthy and happy life today. Our efforts have only been successful because of the support and acceptance we have received from all corners of the nation. We have accomplished a lot, but more needs to be done.”

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