Middle East’s Largest Fitness Exhibition To Make A Comeback In Dubai In October


If you're passionate about fitness and eager to delve into health, nutrition, and wellness, or if you're new to the fitness scene and keen on learning more about living healthy, this event is for you! The Middle East's largest annual fitness and wellness exhibition, which includes the Dubai Muscle Show, Dubai Active, and Dubai Active Industry, is thrilled to announce its return to Dubai from 25 to 27 October 2024.

Expecting to welcome 38,000 visitors, the event will occupy a sprawling 30,000sqm space, featuring an exciting outdoor activation area at its new venue, the Dubai Exhibition Centre in Expo City.

In partnership with Dubai Sports Council, Dubai Tourism, and Expo City, the 2024 edition of this exhibition will feature 600 dynamic athletes and influential figures from the global health and fitness community. This collaborative effort will unite all facets of the fitness industry under one roof, offering attendees a compelling line-up of events.

Visitors can look forward to inspirational talks, meet-and-greets with prominent figures in fitness, prestigious competitions, an array of group fitness classes, and insightful business seminars. The event will showcase over 400 exhibitors representing leading sports nutrition, fitness, wellness, and bodybuilding brands from 40 countries worldwide.

Tom Reece, Marketing Director at IEG Events, organisers of the exhibition commented on its 2024 return, "Over the past few years, Dubai Active, Dubai Active Industry, and Dubai Muscle Show have all grown exponentially, and we’re delighted to expand our offering to be able to host even more exhibitors, activations and world-class talent. We will continue our unwavering commitment to the fitness and wellness industry and ensure that 2024 will be the best year to date, welcoming more visitors than ever before at its new home in Expo City."

As we anticipate the unveiling of the line-up and additional information, organisers have confirmed convenient arrangements for attendees. They've announced regular free shuttle services from the World Trade Centre to Expo City, along with discounted RTA taxi fares. 

Stay tuned for other details! 

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