Gone are the days when you pop to the shops and come away with a nice little surprise because your favourite fashion house had a sale on. As clearance sales will now only happen twice a year in Dubai - the National Day Sales in December and the three-day Super Sale from 18th to 20th May, a senior Dubai Festivals and Retail Establishment (DFRE) official has said.
Saeed Mohammad Measam Al Falasi, executive director, retail and strategic alliances, DFRE, made the announcement while talking about the citywide three-day Super Sale from 18th May, where shoppers can get discounts of 30 to 90% from top brands across Dubai.
Home to some of the world's most impressive shopping malls and outlets, Dubai is pulling out all the stops for its new retail event, the three-day Super Sale. "We intend to make this three-day Super Sale a permanent calendar event so that people wait for it. It is part of our robust strategy revolving around the retail calendar to further boost the emirate's retail sector with regular promotional periods that benefit both retailers and shoppers" Al Falasi said.
Al Falasi said that this type of sale can now be expected just twice a year - National Day in December and the three-day Super Sale. "This is the only time retailers can run an up to 90% sale, in accordance with the new regulation launched this year. Previously, certain brands ran such high percentage sales (up to 90%) for long periods, but now that has changed. From 2017, it is only these two periods when you can see up to 90% sales."
The only exception to this twice-a-year rule is if a store or brand is either shutting down or closing the brand at that specific location. The DED has to cancel the shop's licence before it can put up a clearance sale.
During the upcoming Super Sale, shoppers will get an opportunity to pick up amazing deals across a range of merchandise at the over-500 participating outlets. And will cover diverse business segments ranging from apparel to electronics, jewellery to fashion accessories, homeware, toys, and much more.