Delivery app talabat UAE has expanded its annual ‘Summer Together’ campaign, launching a new wave of community-backed initiatives aimed at improving rider wellbeing during the summer period.
The latest expansion focusses on providing practical cooling kits, complimentary drinks, and sweet treats to delivery drivers operating across the UAE.
As part of the roll-out, talabat has teamed up with fresh food brand Barakat for 'Frosty Fridays'. Running every Friday through to September, the initiative delivers complimentary ice creams directly to riders at key hotspots, cloud kitchens, and rest stops nationwide.
In a parallel partnership with supermarket chain Viva, riders can collect complimentary fruit juices across approximately 38 store locations throughout the UAE. Running through August and September, the partnership leverages Viva’s extensive retail footprint to ensure riders have easy access to quick hydration mid-shift.
To address daily outdoor working conditions, the platform has also collaborated with Companies for Good and several major corporate entities to distribute specialised summer care kits. Organisations including AWR, New York University Abu Dhabi (NYU Abu Dhabi), Freshfields, and IMI have contributed items to the drive. Each kit features daily necessities tailored for hot weather, including cooling snoods, reusable water bottles, towels, flip-flops, and deodorant.
The new offerings complement existing nationwide welfare measures, including solar-powered air-conditioned rest stations operated alongside government authorities and fuel partners. By bringing together corporate partners, retail chains, and local communities, the campaign aims to create a broader network of support for the delivery workers who keep the country moving through the heat.