Dubai's Roads and Transport Authority (RTA) has donated Dhs 5 million to the 'Edge of Life' campaign, aimed at rescuing 5 million children from hunger.
Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the campaign aims to raise a minimum of Dhs 1 billion to fight childhood hunger worldwide.
His Excellency Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of RTA, said, "The Edge of Life campaign represents an urgent humanitarian response to one of the world's gravest challenges. With millions of children facing the threat of malnutrition, an issue that undermines the future and stability of societies, this initiative underscores the UAE’s humanitarian mission that is not defined by geography or borders, with human protection and dignity at the forefront of its priorities."
Here's how you can contribute:
- Website: www.edgeoflife.ae
- SMS: One-time donations can be made by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate Dhs 10, to 1035 to donate Dhs 50, to 1036 to donate Dhs 100, and to 1038 to donate Dhs 500.
- Bank transfers: Direct bank transfers made to the campaign’s official Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
- Dedicated call centre: Call on the toll-free number 8004999, available daily from 10am to 5pm
- DubaiNow app: Contributions can be made under the 'Donations' tab
- YallaGive.com: Contributions can be made under the 'Donations' tab
- Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in