Emaar Entertainment and Dubai's Roads and Transportation Authority (RTA) are co-releasing a premium NOL card.
The NOL card will provide up to 40% discount at some of the most famous attractions in Dubai.
The partnership was announced at the signing of the Memorandum of Understanding (MoU) on 30 July 2020 and will allow the new co-branded NOL cardholders to access exceptional discounts and promotions at Dubai Aquarium and Underwater Zoo, Ekart Zabeel, KidZania, VR Park, Dubai Ice Rink, Reel Cinemas and Dig-It. They can also benefit from discounts and offers for 'At the Top Burj Khalifa.'
Cardholders can avail the discount at all Emaar Entertainments attractions ticket counters. The NOL card is priced at Dhs 55 per card.
The cards are available at all metro stations, bus stations, Zoom stores, as well as at Emaar Entertainment attractions counters and selected retail stores.
Mr Ahmad Al Matrooshi, Managing Director, Emaar Properties said, "We are pleased to start this cooperation with RTA through the co-branded NOL cards. This new agreement is aligned with Emaar Entertainment's commitment always to seek innovative solutions and partnerships to enhance our visitors' experience and provide consumers with the best value for money. RTA's co-branded NOL cards will allow us to extend our services to a wider group in our community, visitors and residents alike, who will now enjoy amazing offers and deals at our iconic attractions."
RTA plans to extend the use fo the NOL card in various places in the upcoming years.