His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai has officially joined TikTok.
His Highness Sheikh Mohammed made the announcement that he joined TikTok via Twitter stating that they want to be where the people are and also wants to create positive Arabic content for all.
TikTok is currently one of the fastest-growing social media platforms and has turned into a global phenomenon, with people creating content ranging from music, memes, fashion and more.
His Highness Sheikh Mohammed's first video showcases a voiceover of him urging people to not slow down and to keep moving. The video has amassed 120,200 likes and with over 20,100 comments.
His Highness Sheikh Mohammed is one of the most followed world leaders on social media with more than 22.6 million followers across social media platforms.
His Highness Sheikh Mohammed actively uses social media to directly connect with audiences and world leaders.
Since the majority of the youth are on TikTok, this move will provide the opportunity to connect with the youth and will also offer an insight into his leadership management and skills.