If your kids have any teddy bears that they’ve grown out of or given up on, this initiative is the perfect way to give them a second chance. Novo Cinemas is collecting and donating gently loved or new teddy bears from schools all over the UAE to Toys With Wings to distribute to less fortunate children around the world.
In partnership with Emirates Red Crescent, the initiative will be taking place between 19-21 November at Dubai Festival City Mall. As part of the film's release, the class that donates the most bears will win a private screening of Paddington 2 at Novo Cinemas, Dubai Festival City Mall.
Toys With Wings has distributed over 100,000 toys to children in Jordan, Lebanon, Palestine, Syria, Morocco, Iraq, Oman, UAE, Saudi Arabia, Djibouti, Belgium, Spain and Kenya.
To get involved with the ‘Share a Bear School Challenge,’ schools can contact Novo Cinemas directly on +971 4368 8995.