Emirates Airline has announced a significant new chapter in its global sports sponsorship portfolio with a seven-year partnership with German football giants FC Bayern Munich. The agreement names Emirates a Platinum Partner of the club, beginning with the 2025-26 season through to 2031-32 season.
This strategic collaboration with the six-time UEFA Champions League winners will give Emirates global visibility across LED boards, pitch cam carpets, and a dedicated Emirates skybox at Allianz Arena, the club’s iconic home ground, among other privileges.
With a fanbase exceeding 140 million worldwide and over 410,000 official club members, FC Bayern Munich ranks among the most popular and respected football clubs globally, making this partnership a strong fit for Emirates’ international brand presence and aspirations.
Michael Diederich, Deputy Chairman of FC Bayern, said, “FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club's family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans".
Already associated with Real Madrid, Arsenal, AC Milan, and the Emirates FA Cup, this new tie-up reaffirms the airline's dominant role in world football.