Dubai Holding launched the third edition of 'Gift It Forward', an initiative that aims to repurpose items donated by Dubai Holding and leading UAE businesses into gifts for those in need.
Organised in collaboration with the Community Development Authority (CDA), the initiative brings together more than 55 partners, collecting over 500,000 brand-new items to inspire positive change and support circularity for the collective good.
The initiative is set to transform brand-new surplus items such as clothes, accessories, stationery, and furniture into meaningful gifts. This marks a 59% increase in donation items from 2025.
The initiative will support more than 20,000 low-income beneficiaries through 27 marketplace events across the UAE this Ramadan. The beneficiaries include blue-collar workers, People of Determination, orphans, students, taxi drivers and families in need.
Huda Buhumaid, Group Chief Impact Officer of Dubai Holding said, "We drive tangible impact across communities while supporting a shift towards circularity. 'Gift It Forward' is strengthened by an ecosystem of prominent partners whose contributions drive our growing impact. We look forward to facilitating collective action and enabling the nation’s vision for sustainable development for the good of people and the planet.”