Dubai’s Roads and Transport Authority (RTA), in collaboration with Keolis-MHI, Dubai Metro and Dubai Tram operator, has launched a new safety and public transport etiquette campaign across metro and tram networks.
The campaign aims to reinforce a culture of courteous and responsible passenger behaviour through focused awareness of key practices. These include proper cabin selection, giving priority seating to people of determination and senior citizens, keeping doorways clear to maintain smooth movement, and respecting the rights and privacy of fellow commuters.
The campaign places a renewed focus on enhancing passenger experience through smooth and comfortable journeys, reducing risks, ensuring a safe environment inside trains and stations, and improving passenger flow while preventing obstruction, contributing positively to operational efficiency and overall service quality.
The campaign is implemented through an integrated communication ecosystem, including guidance materials inside metro and tram carriages, digital screens, and awareness signage at stations, and social media platforms. The initiative aims to ensure that awareness messages reach all segments of the community.
Hassan Al Mutawa, Director of Rail Operations at RTA’s Rail Agency, said: "Our station staff, including Customer Happiness employees, ticket inspectors, and operational teams, play a vital role in supporting awareness efforts on ground. Through daily interaction with passengers, clear guidance, and real-time assistance, they help reinforce safety and etiquette messages, contributing to a smoother and more comfortable travel experience for all users."
This campaign forms part of RTA’s ongoing efforts to develop the public transport network in Dubai and deliver innovative and smart solutions.