Dubai Shopping Festival (DSF) announces the lineup of major retail promotions launching across the city from 26 December. DSF sale season officially begins on 26 December, and runs until 1 February 2026. The sale offers 25% to 75% off across over 1,000 global and local brands and more than 3,500 outlets citywide. Shopaholics can shop for a variety of products across fashion, beauty, home, electronics, lifestyle and more throughout the five-week promotional period.
Shoppers can also participate in the city-wide shop, scan and win promotion that runs until 1 February 2026. Shopaholics who spend Dhs 300 or more at participating stores across DSF, get chance to win one of five Nissan Patrol SE T2 2026 cars, drawn weekly. Shoppers can simply scan the QR code and win big at participating stores. They can also upload their receipt via the designated platform to enter the draw, driving increased spend, repeat visits and festive shopping journeys across the city.
At Mercato Mall, shoppers can participate in an exclusive mall-only prize campaign. By scanning receipts inside Mercato, visitors enter mall-specific draws that run until 12 January, giving shoppers more ways to win during the post-Christmas shopping period.
The 12-Hour Super Sale
Returning for one day only, the DSF 12-hour sale will run across Majid Al Futtaim malls on 26 December from 10am to 10pm. The sale offers 25% to 90% off at over 100 participating brands.
Participating malls include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha and My City Centre Al Barsha. Shoppers who spend over Dh 300 at Mall of the Emirates, City Centre Mirdif, or City Centre Deira can scan their receipts using the SHARE app to win big prizes.