Dubai’s leisure and lifestyle landscape never ceases to surprise us, and the 2026 edition is no different! The Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), has launched the landmark 10th edition of the Retail Calendar.
The retail calendar is packed with 18 citywide events, solidifying Dubai’s position as a leading global destination for retail, lifestyle, and entertainment experiences. The calendar includes flagship events such as the iconic Dubai Shopping Festival (DSF), Dubai Summer Surprises (DSS), as well as a new retail initiative, the Great Dubai Summer Sale.
Here’s the complete calendar:
Dubai Shopping Festival: 5 December 2025 to 11 January 2026
The 31st edition of DSF is set to return next month, in a bigger, better fashion. The 38-day citywide celebration features shopping offers, high-energy concerts with international and regional artists, and a mix of reimagined favourites alongside bold new experiences for everyone. Shoppers can enjoy unbeatable retail sales and offers on a range of merchandise. Additionally, there’s DSF Drone Show and the e& MOTB (Market Outside The Box) offering lip-smacking culinary treats and local retail concepts.
Chinese New Year: 13 to 22 February 2026
Dubai celebrates the Lunar New Year with grand festivities honouring its vibrant Chinese community and guests. Expect dazzling fireworks, traditional dances, curated dining experiences, and special retail promotions across key destinations, reinforcing Dubai’s role as a truly global city.
Dubai Fashion Season: Q1 and Q2 2026 (Spring/Summer Collection Launch), Q3 and Q4 2026 (Autumn/Winter Collection Launch)
Fashion enthusiasts can enjoy two editions of the Dubai Fashion Season in 2026. You can get first access to the latest Spring/Summer and Autumn/Winter collections from prestigious global brands and emerging local designers at world-class shopping destinations. This is the best time to refresh your wardrobe with the freshest trends year-round.
Ramadan and Eid in Dubai: 16 February 2026 to 22 March 2026
Ramadan in Dubai blends spiritual serenity with community joy. The city lights up with night markets, heritage experiences, special Iftar and Suhoor menus, and thoughtful retail offers. Eid Al Fitr celebrations follow with family-friendly festivities, gift promotions, and decorations across the emirate.
Dubai Esports and Games Festival: 8 to 24 May 2026
The fifth year of the Dubai Esports and Games Festival will feature tournaments, expos, cosplay championships, and educational initiatives. The event appeals to gamers, tech enthusiasts, and families alike, with major activations at the Dubai World Trade Centre and beyond.
Eid Al Adha: 22 to 31 May 2026
One of Islam’s most sacred holidays, Dubai celebrates Eid Al Adha with a spirit of togetherness and generous giving. Families enjoy special dining deals, cultural performances, and fantastic retail promotions that capture the essence of the occasion.
3-Day Super Sale: Held twice a year, this high-energy weekend sale delivers citywide markdowns of up to 90% across fashion, electronics, homeware, and more.
Dubai Summer Surprises: 3 July 2026 to 30 August 2026
DSS transforms the summer months into a season of joy, discovery, and savings for everyone. An exciting addition to DSS 2026 is the Great Dubai Summer Sale, offering the best period for value-driven shopping and rewards. The summer shopping season concludes with the DSS Final Sale, a weekend of deep discounts across leading lifestyle, beauty, and fashion brands, providing one last chance to maximise savings before the new season begins.
Dubai Home Festival: 16 October 2026 to 1 November 2026
A celebration of interior design and home innovation, this festival is the best time to spruce up your home. With great deals on furniture, décor, and appliances, this is when you can save big on home furnishings.
Festival of Lights in Dubai (Diwali): 2 to 12 November 2026
Dubai’s Indian and international communities come together to celebrate the Festival of Lights with joyous energy. Malls and districts sparkle with lights, while shoppers enjoy special offers on gold, festive wear, and décor. Cultural performances and fireworks round out this luminous celebration.
Dubai Fitness Challenge: 31 October 2026 to 29 November 2026
Marking its milestone 10th anniversary, the Dubai Fitness Challenge invites everyone to commit to 30 minutes of activity a day for 30 days. From the iconic Dubai Run and Dubai Ride to pop-up classes in parks and malls, the city becomes a living gym, promoting health, happiness, and community spirit.
Eid Al Etihad: 30 November 2026 to 03 December 2026
Dubai honours the UAE’s founding with a period of patriotic pride, featuring spectacular fireworks, cultural showcases, retail promotions, and family activations. The celebrations reflect national unity and the emirate’s unwavering commitment to progress and prosperity.