Liverpool FC has unveiled its latest standalone retail store at Jumeirah Beach Residence (JBR), marking the club’s second store in Dubai and its twenty first store worldwide.
Opened in partnership with Seventy8 Sports, the new outlet builds on the success of the Reds’ first location at Dubai Mall. The JBR store gives fans access to official merchandise, including Adidas kits, exclusive fashion collections, training gear, and lifestyle accessories
The opening highlights Liverpool’s expanding retail presence across the Middle East and North Africa region, where the club enjoys huge popularity with more than 33 million supporters. The region also counts 14 official Liverpool FC supporters clubs and millions of followers across digital platforms.
Beyond retail, the JBR store is designed to serve as a gathering space for fans to celebrate their passion for the club and strengthen community ties.
Located in one of Dubai’s most popular waterfront destinations, the new store reinforces the city’s growing reputation as a global hub for football culture and fan experiences. For more details and updates, visits Liverpool FC Store's website.
