The Dubai Sports Council (DSC) has announced a new design challenge, giving UAE-based designers and creatives the opportunity to shape its future identity. The competition, launched by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of DSC, offers a cash prize of Dhs 100,000 for the winning design.
The new logo is intended to capture Dubai’s standing as a global sporting hub while reflecting its vibrant spirit and futuristic vision. His Highness Sheikh Mansoor said, “We want a DSC identity that represents Dubai’s sporting ethos, an identity that we can be proud of, one that expresses Dubai’s vision for sports in the next phase along with our efforts to enhance its competitiveness and leadership, capitalise on its promising opportunities, and invest in supporting and preparing young sports talent".
Entries will be accepted until 30 September through the official website. Both individuals and teams may apply, with one entry per participant. Designers may use AI-powered tools in the process, provided they disclose it in their submission.
Evaluation will focus on relevance to Dubai’s sporting vision, originality, visual appeal, and adaptability across different applications. The winning design will be revealed at an official ceremony and rolled out across DSC platforms, publications, and events.