The mall formerly known as Nakheel Mall has a new identity. Dubai Holding Asset Management has officially rebranded the destination as Palm Jumeirah Mall, reflecting its iconic location at the heart of Palm Jumeirah.
Since opening in 2019, the mall has been one of Dubai’s top retail and lifestyle destinations, welcoming millions of visitors each year. The renaming underscores its role as a premier hub that offers shopping, dining, and entertainment experiences for residents and international visitors alike.
Palm Jumeirah Mall's newly redeveloped section, launched on 3 September, introduced an impressive lineup of fashion, lifestyle and dining brands. Shoppers can now explore international favourites such as Paul Smith, Boss, Lacoste, Polo Ralph Lauren, Swarovski, and Lululemon, alongside home-grown labels like The Giving Movement. Dining options have expanded too, with newcomers including Home Bakery, Brunch and Cake, Al Beiruti, and Japanese eateries Gyu Kaku and Konjiki Hototogisu.
With its new identity and upgraded offerings, Palm Jumeirah Mall is set to remain a landmark lifestyle destination for UAE families and visitors alike.