Dubai Police has been named the strongest police brand in the world, according to the latest Institutional Brand Value Index by Brand Finance. Scoring 9.2 out of 10 and earning a prestigious rating of AAA+ signifying brand strength and reputation, Dubai Police surpassed police organisations in ten countries based on input from over 8,000 stakeholders.
The assessment recognised Dubai Police for excellence in ethics, innovation, transparency, and public trust, topping all 11 reputation benchmarks used in the evaluation. The force achieved recognition for safety and security, for effective performance, and for integrity and commitment, alongside praise for its forward-thinking use of technology.
According to the report, Dubai Police's clear communication, innovative service delivery, and positive media presence contribute to its outstanding global reputation. Dubai Police was also praised for its youth and public-engagement through events like Esports and Games Festival, the SWAT Challenge and other community outreach programmes. More than a security entity, Dubai Police is now considered a symbol of soft power and policing innovation on the global stage.
Reflecting on this achievement, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, posted on social media saying, "Congratulations to our police forces whose dedication over the past 57 years has built a lasting legacy of excellence. Being named the best is an honour. Remaining the best is our promise".