DAMAC Partners With Chelsea FC To Launch Branded Residences In Dubai

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Here’s one for football fans and property watchers. The iconic Premier League club, Chelsea FC, has teamed up with Dubai’s DAMAC Properties to launch Chelsea Residences by DAMAC, a football-themed residential project in Maritime City.

The project, which will include more than 1,400 luxury apartments, is being promoted as the first Chelsea-branded residential community in the world. All apartments will offer seafront views and come with exclusive Chelsea-inspired amenities, from high-performance fitness areas to club-style concierge services, all wrapped in the blue branding fans know well.

This unique collaboration marks a new kind of home for Chelsea, off the pitch and into real estate, and reflects the club’s growing global influence.

To mark the launch of this collaboration, DAMAC’s logo will appear on the Chelsea men’s and women’s team kits for the rest of the 2024–25 season, starting with this week’s UEFA Conference League semi-final against Djurgarden at the Swedish capital.

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