Dubai’s Most Noble Number charity auction, held at the Armani Hotel, Burj Khalifa, has successfully raised Dhs 83.6 million to support the Fathers’ Endowment campaign, an initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, to honour fathers by funding healthcare projects in underserved communities.
The event, organised by the Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with Emirates Auction, RTA, e& UAE, and du, featured 25 exclusive number plates and mobile numbers that attracted high bids from philanthropists and business leaders.
Highlights Of The Auction
- RTA vehicle plate numbers raised Dhs 75.9 million
- e& UAE special mobile numbers generated Dhs 4.73 million
- du exclusive mobile numbers secured Dhs 3.04 million
The proceeds will be fully invested into the Fathers’ Endowment campaign, contributing to developing hospitals, providing essential medical equipment, upgrading operating rooms
and expanding healthcare access for underprivileged patients.
The Fathers’ Endowment campaign continues the UAE’s commitment to charity and humanitarian work, reinforcing the values of generosity, compassion, and family honour. The initiative allows individuals to donate in their fathers' names, ensuring a lasting impact in their memory.