The UAE has secured a spot in the top 10 trending destinations globally over the past 12 months, according to the Travel Trends 2024 report by the Mastercard Economics Institute. Ranking ninth on the list, the UAE’s inclusion highlights a significant shift in the travel industry this year. The report reveals a major increase in travel spending and strong growth in traveller traffic.
Despite fluctuating exchange rates and varying affordability, the desire to travel is stronger than ever. Over the past 12 months, the UAE has ranked ninth among the top trending global destinations. For UAE travellers, the top three trending destinations this summer are London, Athens, and Paris.
In the past 12 month's report, Japan has led the list of trending destinations, and according to the June to August summer report 2024, Munich is the top trending destination for this summer due to the UEFA European Championship.
The report also highlights the travel patterns of those living in the Middle East. According to the findings, travellers from the Middle East and North Africa region are increasingly spending their vacations closer to home within the region. Those travelling outside the Middle East are becoming more strategic about their travel destinations and timings. Additionally, travellers to Africa and the Middle East are now extending their trips by an extra three days compared to pre-pandemic durations.
Commenting on this, Natalia Lechmanova, Chief Economist Eastern Europe, Middle East and Africa at Mastercard Economics Institute adds, "The travel sector in the Middle East region is incredibly strong and resilient, supported by consumer demand, an appetite to discover destinations closer to home while enjoying memorable and authentic experiences. It’s great to see travellers extend their stays, and this is something that’s very positive for the tourism industry at large, as well as local governments building diversified economies."
The Top 10 Countries As Per The Reports For Past 12 Months Are:
- Japan
- Ireland
- Romania
- Italy
- Spain
- Malaysia
- Australia
- South Korea
- UAE
- Indonesia