The year of 2024 has just begun, and Dubai is already sweeping in major awards and rankings, with the latest accolade being the YouGov Hotel and Airline Advocacy Rankings 2024. This ranking highlights hotel and airline brands that receive high recommendations from customers. Utilising data from the YouGov BrandIndex, a continuous brand tracking tool covering numerous brands in the UAE across 16 crucial brand health metrics, the results are in. Dubai's Burj Al Arab, Abu Dhabi's Emirates Palace, and Atlantis The Palm lead the hotel segment; Emirates and Etihad Airways stand out among the most recommended airlines.
The Hotel Advocacy Rankings assessed brands based on recommendations from both previous and current customers, analysing which brands had the highest percentage of people recommending them to friends or family between 1 January, 2023 and 31 December, 2023.
.jpg)
In the UAE, Burj Al Arab claims the top spot in YouGov's Hotel Advocacy Rankings 2024 with a score of 76.5 out of 100. Emirates Palace secures the second position with a score of 75.2, followed by Atlantis The Palm in third place with a score of 72.6.
YouGov also unveiled the top ten airline brands most recommended by their customers. In the Airline Advocacy Rankings, Emirates leads the list with a score of 88.0 out of 100, and Etihad Airways following in third place with a score of 77.7, just behind Singapore Airlines with a score of 78.8. The top 10 also included Wizz Air Abu Dhabi as the eighth most recommended airline.
.jpg)