The third edition of World of Coffee is taking place until 23 January. With over 1,650 companies and brands from across 51 countries, World of Coffee 2024 is being held at the Dubai World Trade Centre. And on 22 January, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited the exhibition.
At the exhibition, His Highness Sheikh Mohammed was briefed about the exhibition by His Excellency Helal Saeed Al Marri, Director General of the Dubai World Trade Centre Authority. His Highness Sheikh Mohammed also toured varied stalls and was given a brief insight about the coffee industry’s unique offerings showcased at the event and sustainable practices in the sector’s supply chain.
During the visit, His Highness said, "Our city’s emergence as the heart of global trade in commodities demonstrates our constant commitment to excellence and innovation. As we progress in our journey to achieve the Dubai Economic Agenda D33’s goals to raise foreign trade to Dhs 25.6 trillion and expand the emirate’s global reach to 400 additional cities over the next decade, we are not only creating greater economic prosperity but also helping forge new pathways for a more interconnected global trading landscape.
His Highness Sheikh Mohammed also added, "Dubai hosts numerous events that bring together various global industries to generate new opportunities, innovations and solutions to accelerate the sustainable growth of international trade."