Emaar Hospitality has shared a significant update in its branding journey by renaming Address Fountain Views to Address Dubai Mall, effective 8 January 2024. This strategic decision underscores the group's commitment to maintaining its iconic status and ensuring the continuation of the distinctive experience synonymous with the Address Hotels and Resorts brand.
On rebranding, Mr Mohamed Alabbar, founder of Emaar, said, "The rebranding of Address Fountain Views to Address Dubai Mall is more than just a name change; it's a reaffirmation of our commitment to unrivalled luxury and excellence. This renowned hotel symbolises Dubai's values and our dedication to providing extraordinary experiences. Address Dubai Mall is a magnificent example of Emaar's long tradition of setting new milestones in premium hospitality."
Situated in the heart of Downtown Dubai on Sheikh Mohammed Bin Rashid Boulevard, the newly renamed Address Dubai Mall enjoys direct connectivity to the world's largest retail and entertainment destination, Dubai Mall, and the recently opened Chinatown Dubai Mall, accessible through an air-conditioned walkway.
With 193 rooms, 783 residences, six restaurants, award-winning spa facilities, a fitness centre, and a kids club, the new Address Dubai Mall also features an infinity pool offering stunning panoramic views of Downtown Dubai, Dubai Fountains, and Burj Khalifa. Boasting adaptable event spaces and cutting-edge technology, it provides a seamless venue for successful events and luxurious amenities, just steps away from Burj Khalifa.