The discussion regarding Serving the Nation was held by members of the National Youth Council integrating the concept of Serving the Nation in all levels of society.
The challenges also include a lack of awareness in the private and government sectors on ways to provide opportunities for young people to serve their communities and a lack of awareness of the concept of Serving the Nation and educational campaigns and how to translate it into practice and establish it as part of the culture of giving.
Initiatives primarily targeting youth were introduced with support from the education sector. Titled "One Hundred Ways to Serve Your Country", one initiative aims to raise awareness of institutions and development projects among youth and guide them on how they can contribute.
Another initiative introduced is called "Role Model", an initiative that highlights success stories, for example of doctors, architects, teachers, and more, who has adopted innovative ideas to serve their country. Another initiative will be launched to celebrate the youth who have sacrificed their lives for the country; a national monument will be built in their honour and display all their names.
More initiatives include a "Community Service" initiative, a programme that includes activities for university and school students to take part of and the introduction of awards and competitions in the humanities field that highlight artistic expressions that serve the nation.
The National Youth Council will also organise visits to all the landmarks that symbolise Serving the Nation such as the Etihad Museum and Wahat Al Karama.