As of 18 January, Expo 2020 Dubai reached the 10 million visits target with 10,188,769 visits.
The increase in visitor numbers is due to the first Global Goals Week held outside of New York as well as the star-studded K-pop concert.
Expo 2020 continues to host a series of events and activations on-site and will also host the second edition of the Expo Run on 22 January.
Participants can choose between distances of 3km, 5km and 10km and run past the stunning pavilions.
The internationally acclaimed group, Black Eyed Peas are set to also take the stage on 25 January, as part of the Infinite Nights series.
The New Zealand Pavilion at Expo 2020 is hosting a series of activations till 2 February that will highlight the culture and talent of New Zealand.
Virtual visits on the website have also crossed the 65 million mark.