Dubai's Roads and Transport Authority (RTA) has renamed the Dubai Marina Metro Station to the Sobha Realty Metro Station.
The naming rights were granted to Sobha Realty as an investment opportunity to enable the brand to reach customers directly at the station.
PNC Menon, Chairman of Sobha Realty said, “We are proud to join hands with the Road and Transport Authorities to obtain the naming rights of one of Dubai’s most centrally located metro stations. Sobha Realty metro station, previously known as Dubai Marina metro station, is a bustling hub on the remarkably seamless multi-rail transit network that has for over a decade served countless commuters, offering them immense value and connectivity. At Sobha Realty, we continually strive to deliver quality projects to aspiring homeowners, residents, and expatriates, offering them an exceptional lifestyle.”
From 4 August to 10 October, RTA along with Hypermedia FZ LLC, the official partner for metro assets investment, marketing and outdoor advertising management will change the name of the station on outdoor signs and on the audio announcement on the metro.