Dubai’s Roads and Transport Authority (RTA) has announced that two metro stations have been renamed.
The rights to rename the metro stations have been given to Landmark Group, with the stations named after two leading retail brands.
Al Rashidiya will be renamed Centrepoint and Al Jafiliya will now be Max Fashion.
Ibrahim Al Haddad, Director of Commercial and Investment, Strategy and Corporate Governance Sector at RTA said, “This agreement is an important step towards establishing a strategic partnership with Landmark Group, especially at Al Jaffliya Station, which will be renamed as Max Fashion, and Al Rashdiya Station, which will be renamed as Centrepoint. These stations have strategic significance as Al Rashidiya is the starting station of the Red Line, and Al Jaffiliya Station is a vibrant business destination. Thus, it offers an excellent opportunity for the group to align its brands with key destinations in Dubai."
He further added, "RTA believes the private sector has a vital role to play in stimulating the domestic economic growth through sharing knowledge and expertise, which will generate job prospects across the board. We are therefore focused on forging long-term investments with the private sector. Through advertising resources of partners, RTA managed to set up smart and innovative promotional platforms that entitle partners to exclusive and premium opportunities for engagement with public transport riders and residents of the neighbourhood."
RTA along with Hypermedia FZ LLC, the official partner for Metro assets investment, marketing and outdoor advertising management have entered into a campaign from 4 August to 10 October 2021 to change the names of the two stations on outdoor signs as well as the audio announcement on the metro.