Being driven along the Sheikh Zayed Road is always an experience with so many tall and shiny buildings to marvel at, from Dubai Marina all the way down to Trade Centre Roundabout, but this year the sights on show will stand out even more.
Illuminate Dubai, a 10-day event running from 18 to 27 February, organised by trade event The Hotel Show, will shine a light on the hospitality industry.
With the theme 'Celebration of Lighting and Hospitality’, the event will brightly highlight nine hotels that run along Sheikh Zayed Road, with the help of lighting design firms, that will create a custom and unique lighting fixture for each individual hotel.
The hotels taking part that will be lit up for this, and the lighting companies they are partnering with are:
- Fairmont Dubai and Light Touch
- Millennium Place Marina and Light Fusion
- Crowne Plaza Dubai Marina and dpa Lighting Consultants
- Mercure Hotel Barsha and Neolight
- Radisson Blu Residence Dubai Marina and Studio Lumen
- Sheraton Grand Hotel Dubai and LW Design
- Grand Plaza Mövenpick Media City and KEO International Consultants
- Sheraton Mall of the Emirates Hotel and ATI Consultants
- Dusit Thani Dubai with Nathan Savage Lighting Design
Take a drive one evening marvel at the new addition to this iconic stretch of highway.