Jumeira has added some more public art installations to add to Jumeira's creative ambience.
This initiative comes in line with Brand Dubai, the creative counterpart of the Government of Dubai Media Office (GDMO), in their venture to increase the cultural and creative aesthetic of the neighbourhood by creating a brand identity for Jumeira.
Brand Dubai had partnered with Roads and Transport Authority (RTA) to launch the initiative to the public.
The project is part of the second phase of the Jumeira Project which was an initiative launched in 2018 to raise the neighbourhood’s profile as a social and cultural destination.
As part of the new initiative, a total of eight artworks developed by international artists will be unveiled at select bus stops along Jumeira Road stretching from the Dubai Canal to Jumeira Al Naseem, and will showcase the city's journey from past to present.
Nehal Badri, Director of Brand Dubai, said the new creative initiative is part of a three-year agreement between the RTA and Brand Dubai to enhance the city’s aesthetic environment through joint projects implemented across public facilities and areas in Dubai.
Badri said, "Brand Dubai is pleased to combine its strengths with RTA once again to implement a new creative project in the city that will help enhance Dubai’s urban environment and provide unique experiences for the public. This project is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai to transform Dubai into an open-air museum. Through this project, we aim to celebrate the area’s distinct identity and innovative spirit and raise its profile on the cultural map. The project is consistent with Brand Dubai’s objective of transforming Jumeira into a place of genuine engagement and connection with creativity for the public."