Brand Dubai, the creative counterpart of the Government of Dubai Media Office (GDMO), has launched Jumeria's brand identity campaign with the aim of raising the neighbourhood's profile as a social and cultural hub that provides diverse creative and aesthetic experiences for residents and visitors.
To make this campaign happen, Brand Dubai has partnered with the Roads and Transport Authority (RTA), Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Department of Tourism and Commerce Marketing, Dubai Sports Council and Dubai Culture and Arts Authority.
The brand identity campaign seeks to highlight Jumeira’s unique character as a bridge between the city’s past and present. It also celebrates the combination of Emirati heritage and cosmopolitan urban spirit that defines Jumeira.
The custom Jumeira logo comes from the Arabic word 'Jumeira', the blue colour, as well as the curves in the logo, are a symbol of the waves and the sea. The sharp angles represent the modern buildings, which when combined form Jumeria in its past and in the present.
Saeed Mohammed Al Tayer, MD and CEO of DEWA said, "We are committed to enhancing Dubai’s position as an incubator for creativity, as well as making the Emirate an open museum that shows its unique character as one of the world’s fastest-growing and culturally diverse cities. DEWA is pleased to support Brand Dubai in highlighting the cultural and historical significance of Jumeira through creative events and activities. These include organising the Earth Hour event in Jumeira, which reflects the UAE’s leading role in hosting and supporting initiatives that raise awareness on environmental issues and advance sustainable development locally, regionally and globally. DEWA will also organise Green Week activities and many projects and events that promote conservation of resources through effective partnerships with government and private organisations."