After more than 40 years, the Toyota advertisement on top of Nasser Rashid Lootah Building on Sheikh Zayed Road has come down. The Toyota sign has been there since 1970 and was quite popular amongst residents as the building was generally referred to as ‘Toyota building.’ The red colour badge was removed as the advertisement contract has expired.
Back in the 1970s, when the sign was put up on the top of the building, it was one of the few high-rise residential buildings on Sheikh Zayed Road. Over the past 30 years, Sheikh Zayed Road has undergone massive expansions and many high rise buildings have come into existence, however the ‘Toyota building’ continued to be used as a major landmark.
We are eagerly waiting to see if a new sign will replace the iconic badge or if the Toyota advertisement will once again grace the building.