La Mer, a new beachfront developed by Meraas will open its first phase to the public from 15 October 2017. Stretching out into the ocean from Jumeirah 1, the breath-taking destination promises to be an inspiring environment with its uninterrupted views of the Arabian Gulf and city skyline.
Spanning 13.4 million square feet of existing and reclaimed land, and located between Pearl Jumeirah and Jumeirah Bay, La Mer is spread over three areas – La Mer South, La Mer North and The Wharf. La Mer takes its inspiration from the way the sea embraces driftwood, timber, rusted metal, barrels and other items, brought by the tide to shore, many of which form the main elements of the built-up environment.
Surrounded by almost 2.5 kilometres of sandy beaches and situated a stone’s throw away from points of interest such as the Etihad Museum and the Dubai Water Canal, the shopping, dining and entertainment areas at La Mer will open to the public in two phases. The first phase comprises La Mer North and La Mer South, which has over 130 hundred shops, cafés, restaurants, and beach activities.
The second phase of La Mer, The Wharf, incorporates rusty steelworks and an industrial aesthetics, with a waterpark featuring a surf park, a cinema, additional shops, cafés and restaurants. These additions, are scheduled to open at the start of 2018. At a later stage, there will also be a hotel and residential community located on two man-made peninsulas.
La Mer is the seventh destination delivered by Meraas in the past three years, following City Walk, The Beach, Boxpark, Last Exit, The Outlet Village and Al Seef.
Several food and beverage concepts will make their first appearance in the region, including a number of licensed restaurants alongside numerous shopping experiences. Residents and visitors will find a natural playground created for children to play safely. Friends and families can share an entertaining time together, while those looking for an upbeat experience will find a vibrant atmosphere at the ‘Sea Spice’ beach club, opening soon.
Day rooms and cabanas will allow residents and visitors to enjoy a carefree day by the sea from dawn until dusk, without straying too far from the convenience of the city. La Mer is also the perfect place for a walk along the beach, a swim in the sea or a dance on the beach. In a first outside of East Asia, La Mer will also be home to ‘Hawa Hawa’, a new air-filled trampoline concept that was first created and installed in public parks in Japan.
The existing beaches have been redeveloped to include showers, toilets with baby changing facilities, disabled access, free Wi-Fi, information hubs, mobile charging, prayer rooms, four children’s playground areas and over 1,000 parking spaces are among the other amenities. Valet parking will also be available on-site.